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Purple sits between the calm of blue and the heat of red, which makes it the least neutral hue in the library and the one most likely to divide an audience. Historically rare and expensive, it still carries a suggestion of ceremony. In contemporary work it splits cleanly: violet and lavender feel soft, creative and slightly futuristic, while aubergine and plum feel luxe and interior.
This family includes both. The swatches are ordered lightest to darkest, from a barely-there lilac through the mid violets into deep grape and near-black aubergine, so you can see where the family stops being decorative and starts behaving like a dark neutral. Each swatch lists its name, hex value and RGB reading, and each opens onto a page with tints, shades and contrast results.
The family's difficulty is worth knowing before choosing from it: purples shift between displays more than any other hue, so a violet that looks right on one screen can read noticeably redder on another. That makes the mid violets risky for brand color and the deep aubergines safer, since a small shift in a very dark value is hard to see. The pale entries near the top of the list are the least affected and the easiest to use as tints.